The fourth quarter of 2016 was a big one for Apple as the company dramatically refresh its outdated MacBook Pro lineup with an all-new Touch Bar, updated specifications, and a refreshed design.
With the release of the new MacBook Pros, the latest data from research firms Gartner and IDC show Apple gaining ground in the PC industry, despite the market continuing to slow as a whole…
The latest data from IDC reports that the worldwide shipments of PCs totaled 70.2 million during the fourth quarter of 2016. That’s a year-on-year decline of 1.5 percent, but represents the continued stabilization of the market.
For the year, IDC says that PC shipments hit 260 million, down 5.7 percent compared to 2015. Worldwide, Apple saw its marketshare rise from 7.4 percent in Q4 2015 to 7.5 percent, though overall shipments fell by .9 percent for the year as a whole. Overall, Apple ranks as the fourth largest PC vendor worldwide, with Lenovo coming in at the top, followed by HP and Dell.
The year started off slow for the industry, with the research firm blaming high inventory, free Windows 10 upgrades, and a lack of enticing hardware for consumers. Towards the middle of the year, however, the growth rate started picking up.
Moving on, Gartner’s data shows a slightly different perspective on Apple’s performance. The research firm says that Apple’s market share increased from 7 percent in Q4 2015 to 7.5 percent in Q4 2016. Gartner’s data shows more growth in terms of shipments, as well, increasing worldwide by 2.4 percent year-over-year for a fifth place finish worldwide. Apple lags behind Lenovo, HP, Dell, and Asus.
The data discrepancy is interesting but ultimately nothing that should be read into too much. IDC counts Windows-based tablets differently than Gartner does, which accounts for most of discrepancy.
Ultimately, Apple continues to combat against a slowing PC market and the new MacBook Pros only further that, especially considering the fact that sales were slowing considerably at the end of Q3. As for what’s next for the Mac, read our full roundup here.
View the full releases below:
PC Market Stabilizes with Solid Fourth Quarter Shipments Despite Component Shortages, According to IDC
11 Jan 2017
FRAMINGHAM, Mass., January 11, 2017 – Worldwide shipments of traditional PCs (Desktop, Notebook, and Workstation) totaled 70.2 million units in the fourth quarter of 2016 (4Q16), posting a year-on-year decline of 1.5%, according to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. The results continued the recent trend of stabilizing growth, which has been in decline since 2012.
Annually, shipments of traditional PCs slipped to 260 million units, down 5.7% from 2015. The first quarter of 2016 was still constrained by high inventory, free Windows 10 upgrades, and difficult comparisons to commercial replacements in 2014 that were fueled by the end of support for Windows XP. However, mid-2016 and particularly the recent fourth quarter have moved beyond these inhibitors and seen stabilizing commercial demand. Contraction of the consumer PC market has also slowed as growth and competition from tablets and phones has eased up. Recent quarters have faced some tight supply of components such as SSDs, displays, and memory. The supply constraints did not significantly slow overall shipments, and in fact may have boosted growth slightly and accelerated market consolidation as the largest players moved to lock up supply.
Mature regions continued to perform best. Japan and Canada extended positive growth from 3Q16, while volume in the Europe, Middle East, and Africa (EMEA) region was stable. Shipments in the United States declined slightly, although the country performed slightly better than the global average. Asia/Pacific (excluding Japan)(APeJ) continued to improve with only a mild decline in shipments while Latin America continued to experience significant contraction.
“The fourth quarter results reinforce our expectations for market stabilization, and even some recovery,” said Loren Loverde, vice president, Personal Computing Trackers & Forecasting. “The contraction in traditional PC shipments experienced over the past five years finally appears to be giving way as users move to update systems. We have a good opportunity for traditional PC growth in commercial markets, while the consumer segment should also improve as it feels less pressure from slowing phone and tablet markets.”
“The U.S. PC market was able to pull off a strong last quarter of the year with impressive growth in the retail PC segment that surpassed expectations,” said Neha Mahajan, senior research analyst, Devices & Displays. “Although this might signal regained consumer confidence in the PC market, with most of the sales being driven by aggressive promotions in the holiday season, it needs to be seen how much of the real demand is carried forward in the coming quarters.”
Regional Highlights
The United States market witnessed a slight decline in shipments this quarter. Following inventory growth in the third quarter, the fourth quarter saw growth toning down. At the same time, the retail PC market in the U.S. came out strong, backed by aggressive promotions by top PC vendors in December. Overall, traditional PC shipments for 4Q16 stood at 17.0 million units.
The EMEA market performed better than expected, fueled by strong holiday season sales of traditional PCs. While desktops performed in line with IDC’s expectations, notebooks grew above forecast across the region. However, component shortages are expected to have driven some of the vendors’ shipment towards inventory build-up.
The Asia/Pacific (excluding Japan) traditional PC market continued to stabilize with only a slight year-on-year contraction. The demonetization crisis in India had a significant impact on the market, stifling demand and inhibiting shipments in the consumer and SMB segments, but recovery towards the end of the quarter allowed for more sell-in. In China, robust demand for consumer notebooks supported by a shift to thin and light devices continued. The commercial market in most APeJ countries remained soft. Projects in India have been delayed, while China saw weaker than expected commercial demand. A negative macroeconomic environment also inhibited shipments, particularly in Malaysia, Indonesia, Singapore and the Philippines. On the other hand, larger orders from the public sector pushed the commercial market above expectations in Korea.
The Japan traditional PC market came in ahead of forecast, but still slowed from the third quarter, as expected. Consumer shipments remained under pressure while the commercial segment was resilient, driving overall growth in 4Q16.
Vendor Highlights
Lenovo continued to hold the top spot, though the competition with HP remains fierce. The top vendor still faced a tough climate in APeJ but made significant strides in the holiday quarter in Europe and the Americas with a stronger performance in notebooks and capped the quarter growing globally at 1.7%, ending six consecutive quarters of year-on-year declines.
HP Inc. held the second position, growing 6.6% compared to 4Q15 for its third consecutive quarter of positive growth and shipping more than 15 million units for the first time since 4Q14. HP Inc. further consolidated its share in the United States market, growing its market share to 31%. The company also saw sizable gains in EMEA and APeJ.
Dell Technologies also had a productive quarter with shipments of just over 11 million (the first time it has done so since 4Q11) and growth of 8.2%. The number 3 vendor managed positive year-on-year growth in every region with strong notebook volume as well as a positive desktop quarter.
Apple was boosted by the launch of new MacBook Pro models during the fourth quarter. The company moved back into fourth place and stabilized global shipments.
ASUS growth slipped in the fourth quarter, particularly in the U.S., but remained in the top 5 globally, ranking number four for all of 2016.
This chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic are available by clicking here.
Table Notes:
- Some IDC estimates prior to financial earnings reports.
- Shipments include shipments to distribution channels or end users. OEM sales are counted under the vendor/brand under which they are sold.
- Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker, but are not addressed in this press release.
- Data for all vendors are reported for calendar periods.
IDC’s Worldwide Quarterly Personal Computing Device Tracker gathers detailed market data in over 90 countries. The research includes historical and forecast trend analysis among other data.
For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.
PC Industry Ended the Year with 3.7 Percent Decline in 4Q16 Shipments
Worldwide PC shipments totaled 72.6 million units in the fourth quarter of 2016, a 3.7 percent decline from the fourth quarter of 2015, according to preliminary results by Gartner, Inc. For the year, 2016 PC shipments totaled 269.7 million units, a 6.2 percent decline from 2015. PC shipments have declined annually since 2012.
“Stagnation in the PC market continued into the fourth quarter of 2016 as holiday sales were generally weak due to the fundamental change in PC buying behavior,” said Mikako Kitagawa, principal analyst at Gartner. “The broad PC market has been static as technology improvements have not been sufficient to drive real market growth. There have been innovative form factors like 2-in-1s and thin and light notebooks, as well as technology improvements, such as longer battery life. This end of the market has grown fast, led by engaged PC users who put high priority on PCs. However, the market driven by PC enthusiasts is not big enough to drive overall market growth.”
“There is the other side of the PC market, where PCs are infrequently used. Consumers in this segment have high dependency on smartphones, so they stretch PC life cycles longer. This side of the market is much bigger than the PC enthusiast segment; thus, steep declines in the infrequent PC user market offset the fast growth of the PC enthusiast market.”
Ms. Kitagawa said that although the overall PC market will see stagnation, there are growth opportunities within the market, such as the engaged PC user market, the business market and gaming. However, these growth areas will not prevent the overall decline of the PC market, at least in the next year.
Four of the top six vendors experienced an increase in worldwide PC shipments in the fourth quarter of 2016 (see Table 1). The top three vendors all increased their global market share in the fourth quarter. Lenovo maintained the No. 1 position, as the company experienced shipment increases in North America and EMEA, while Asia/Pacific and Japan continued to be challenging markets.
Table 1 Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q16 (Thousands of Units)
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface), but not Chromebooks or iPads. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels.
Company
4Q16 Shipments
4Q16 Market Share (%)
4Q15 Shipments
4Q15 Market Share (%)
4Q16-4Q15 Growth (%)
Lenovo
15,781
21.7
15,535
20.6
1.6
HP Inc.
14,808
20.4
14,204
18.8
4.3
Dell
10,723
14.8
10,175
13.5
5.4
Asus
5,452
7.5
5,960
7.9
-8.5
Apple
5,440
5,312
7.0
2.4
Acer Group
4,999
6.9
5,228
-4.4
Others
15,408
21.2
18,970
25.2
-18.8
Total
72,611
100.0
75,384
-3.7
Source: Gartner (January 2017)
HP remained in the second position, and it has recorded three consecutive quarters of shipment growth. HP secured the top position in PC shipments in the U.S. and EMEA, growing faster than the regional averages.
Dell also registered three consecutive quarters of shipment growth in 4Q16. Dell continued to place PCs as a strategic business segment in commercial and consumer markets during 2016. Asus suffered the steepest decline among the top six vendors in the fourth quarter of 2016. Asus has been shifting its PC strategy more toward the high-end market, which will allow it to maintain better profit margins. Gartner analysts said the falling shipment volume could be the cause of this strategy shift.
In the U.S., PC shipments totaled 16.5 million units in the fourth quarter of 2016, a 1.3 percent decline from the fourth quarter of 2015 (see Table 2). Five of the top six vendors in the U.S. PC market experienced a shipment increase in the fourth quarter of 2016. However, this was offset by a 20.9 percent decline in the Others category, and a 48.3 percent decline in shipments by Asus.
“Similar to low-key back to school sales in 3Q16, big sales events, such as Black Friday, Cyber Monday and holiday sales are no longer effective marketing opportunities for PCs since PC purchases are generally driven by a ‘need,’ rather than ‘want,’ motivation,” Ms. Kitagawa said. “PCs are not a preferred gift item any longer, as consumers gravitate toward other consumer electronics, such as virtual personal assistant (VPA) speakers, virtual reality (VR) head-mounted devices, and wearables. Vendors and channels did not have high expectations for the holiday PC sales, so the marketing campaigns remained relatively quiet.”
Table 2 Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q16 (Thousands of Units)
4,945
29.9
4,577
27.3
8.0
4,157
4,081
24.4
1.9
2,282
13.8
2,105
12.6
8.4
2,111
12.8
1,984
11.8
6.4
662
4.0
596
3.6
11.2
621
3.8
1,201
7.2
-48.3
1,740
10.5
2,199
13.1
-20.9
16,518
16,743
-1.3
PC shipments in EMEA surpassed 21.9 million units in the fourth quarter of 2016, a 3.4 percent decline year over year. PC shipments to the consumer market were driven by good Black Friday sales in Western European countries, such as the U.K. and France, especially on traditional notebooks, ultramobile clamshells, the hybrid form factor and gaming PCs. Gartner’s early estimates also show PC shipment growth in the business segment, led by Windows 10 deployments during the fourth quarter.
The Asia/Pacific PC market totaled 24.8 million units in the fourth quarter of 2016, a 3.9 percent decline from the fourth quarter of 2015. The PC market was affected by two major events. First, the demonetization of the Indian currency in India led to weaker-than-expected consumer PC demand. Second, the success of China’s 11.11 (Singles Day on 11 November) online shopping event gave a boost to consumer notebook sales.
For the year, worldwide PC shipments totaled 269.7 million units in 2016 (see Table 3). 2016 shipment totals were at the same levels as shipments in 2007. Market consolidation escalated in 2016 as the top three vendors (Lenovo, HP and Dell) accounted for 54.7 percent of worldwide PC shipments in 2016, up from 51.5 percent in 2015.
Table 3 Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2016 (Thousands of Units)
2016
Shipments
2016 Market
Share (%)
2015
2015 Market Share (%)
2016-2015 Growth (%)
55,888
20.7
57,274
19.9
-2.4
52,458
19.4
52,548
18.3
-0.2
39,378
14.6
38,371
13.3
2.6
20,613
7.6
21,157
7.4
-2.6
18,612
20,377
7.1
-8.7
18,276
6.8
20,291
-9.9
64,492
23.9
77,657
27.0
-17.0
269,717
287,675
-6.2
These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe.
