Kylie Jenner from Keeping Up with the Kardashians has released a new collection for her cosmetics line - and it’s dedicated her daughter Stormi Webster. The collection includes three mini lip kits, a mini high-gloss set, a mini eye shadow palette, and a pressed blush in signature butterfly packaging. Fans might remember the butterfly figuring prominently in Travis Scott and Jenner’s respective birth announcements, so it’s the perfect symbol for the Stormi collection.
In 2018, Jenner was named Forbes magazine’s youngest self-made billionaire. She earned the distinction by building a successful makeup brand called Kylie cosmetics. The company was founded on a series of lip kits that sold out within minutes of their launch, sending shock waves through the industry. Jenner’s Midas touch soon became known as “The Kylie Effect” since most of what she created or mentioned on social media either flourished or it floundered. In 2019, Jenner sold a controlling stake in her company to makeup conglomerate, Coty for a reported $600 million. A representative for the company said they were extremely pleased with the brand Jenner built and would be thrilled to keep her on in a creative capacity. As promised to her new bosses and her legions of fans, the Stormi collection will be a happy and delicate glimpse into the mother and daughter’s relationship.
The official announcement, which was posted to Instagram, has garnered more than five million likes, to date. It features Jenner and her daughter cuddled up in Grecian goddess-inspired robes, as pastel confetti rains down on them. The video concludes with Jenner showcasing her signature curves then seductively looking into the camera. It’s also noteworthy that the Stormi collection is slated to make its debut on baby Stormi’s 2nd birthday. This will allow Jenner to throw a lavish combination birthday/product launch bash as a business expense. It will also give her the opportunity to socialize with Stormi’s father Travis Scott, from whom she split in late 2019. Reported on-again, off-again fling, Drake, could also be in attendance - check out the full Stormi Collection promo clip below:
In her official product announcement, Jenner wrote, “I think I’ve been waiting for this moment since the day i found out i was pregnant.” She added, with a butterfly emoji, “An entire collection by Kylie Cosmetics dedicated to my beautiful daughter.” The 22-year-old mom continued, “I can’t wait for the reveal!!!!” She promises her fans, “You will fall in love.” The makeup mogul confirms the date the collection will be launched on Stormi’s 2nd birthday, February 1st, 2020. Some of the names of the shades of eye shadows include names such as Butterfly Babe, Perfect Storm, Angel on Earth, and Love Without Limits.
The Keeping Up with the Kardashians mom, Kylie has a wonderful obsession with her daughter Stormi. We’ve seen her celebrate her daughter’s first attempt at snowboarding, she’s chronicled Stormi’s playroom on her social media, and has even lavished her with festive parties and celebrations. It’s fitting that the self-made billionaire would go the extra step to pay homage to the toddler. Jenner’s cosmetics line is an industry juggernaut that parent company Coty plans to elevate to global success. Therefore, Stormi will finally be a name on everybody’s lips - figuratively and literally. Happy birthday and happy product launch to them both!
Next: Kim Kardashian Shows Off Text-Inspired Necklace from Kanye West
Source: Kylie Jenner
