Kroger foundation
The Kroger Company, usually attributed as Kroger it’s a public type retail industry in America. It was founded in 1883 and headquartered in Cincinnati, Ohio, United States of America. The company was founded by Bernard Kroger in 1883.
The number of stores:
Kroger company has around 2800 stores in 35 states.
Kroger company deals in:
• Dairy and eggs
• Pantry products
• Frozen products
• Cleaning and household essentials
• Meat and seafood
• Snacks and candies
• Spices and baking
• Personal care products
• Beverages and condiments
Financial hold of Kroger:
According to the data of the year 2019 this company generates an operating income of 2.67 billion US dollars; revenue of 121.16 billion US dollars and a net income of 3.11 billion US dollars.
Employee benefits:
Life at Kroger is very much diversified and inclusive. Kroger is such a company that gave pandemic support to its employees. It gives its employees all the health benefits like health insurance, life insurance, dental insurance, regular health checks up not only to the employees but also to the employee’s family, adoption benefits. It also gives financial assistance, pension plans, college scholarships, tuition benefits, free counseling, training to enable the growth of employees, etc. It gives exclusive associate discounts to its employees on company products.
According to the 2020 report, around four lakh sixty-five thousand employees are working in this company.
Offers to the customers:
Kroger gives its customers various deals on the products, coupons on certain purchases like cashback coupons and digital coupons. There is also a reward called Smiths rewards visa card using which customers get free groceries automatically four times a year.
Target foundation
Target Corporation is a public type, retail industry in the United States of America. It was founded in 1902 and is headquartered at Target Plaza, Minnesota, United States of America.
The number of stores:
Target has 1926 supermarket stores across different locations like India, China, Mexico, Thailand, Cambodia, and many more.
Target company deals in:
• Grocery
• Health care products
• Beauty products
• Lawn and garden essentials
• Electronics appliances
• Pet care products
• Shoes
• Jewellery
• Clothing
• Furniture
• Toys for kids
Financial hold of Target:
According to the data of 2021, the company generates a revenue of 99.6 billion US dollars and a net income of 4.368 billion US dollars.
Employee Benefits:
The working environment of the company is quite suitable for its employees to work and it gives a lot of benefits to its employees in the form of flexible timing for work, maternity and sick leave without deduction of salary, different types of insurance like life insurance, health insurance, employee discount on products and gives an employee discount of ten to twenty percent. The average salary of employees employed at Target is fifteen dollars per hour. As per January 2020 data, around four hundred nine thousand employees are working in the company.
Offers at Target:
Target has a different kind of deals for its customers like it offers a store card with benefits of 5% and also free shipping of 2 days on hundreds and thousands of items. These types of offers are given by Target almost every day.
Which is better Kroger or Target?
Cheaper: Kroger is older than Target and has a great hold on purchasing power than Target. When Kroger is compared to Target, Kroger is a bit cheaper because it has around 2000 stores across different countries while Target has 1926 stores currently. So, the purchasing power of Kroger increases due to its different branches.
Affordability: Target is a company or a supermarket which deals not only in groceries but also in different items which makes it a bit expensive. On the other hand, Kroger only deals with groceries of different varieties which makes it affordable and people can buy things in bulk.
Better meat: Kroger meat is certified by the United States Department of agriculture as organic. The price of the meat in Target is very cheap as compared to Kroger which has cheap meat with the best quality.
Fresh products: Both the grocery store Kroger and Target sell fresh and high-quality food. Kroger has all kinds of fresh products like fruits, vegetables, salads, meat, juices, while Target also produces fresh products like vegetables, fruits, dressings, and dips and juices.
Pros and Cons of both the stores:
Kroger:
Pros:
• Fresh quality meat and grocery products
• Cheaper option
• Affordable
• Greater number of stores
Cons:
•Fewer varieties
•Poor delivery service
Target:
Pros:
• Very cheap
• Quality and fresh products
Cons:
• Poor quality of meat
• Small selection of products
Conclusion:
The article is written to give information about Kroger supermarket and Target supermarket. The article is divided into two parts in which first part gives information about Kroger supermarket and Target supermarket individually from its foundation to the revenue it generates and the second part brings in the distinction between the two supermarkets. It also laid down the pros and cons of both the supermarkets.
• Does Kroger sell the best quality meat in the world?
No, Whole Foods supermarket has the best meat in the world.
• Does Target sell clothes?
Yes, Target sells clothes and apparel.
