Marketing Strategy of Kroger ( the 4Ps)
Some 4Ps helped Kroger to maintain its place in the market. Their revenues are increasing day by day because of their bulk of products selling at affordable prices. These 4Ps are Product strategy, Pricing strategy, Place strategy, and Promotion strategy. They sell goods at affordable prices, they have various types of products. They do promotions off other brands in their store.
What are Helium balloons?
Helium balloons are generally ballots in which helium gas is filled. These balloons will float in the air after filling the gas. This happens because the air inside the balloon is lighter than the air outside it. These balloons are used at parties and functions.
Does Kroger fill Helium balloons?
Whether a person purchases the helium balloon from Kroger or not, they fill the balloons in the store under its floral department at most of its locations. A person can also order the helium balloons online at Kroger and pick them up at their parking lot or the preferred location.
What store fills the helium balloons
Dollar Tree, Walmart, CVS, Party City, and Target fill the helium balloons for free but a person should purchase these balloons from their stores. Most of the departmental stores have this facility in-store.
Comparison between different stores that fills helium balloons
Dollar Tree: This store fills the helium balloon for free only if a person buys the balloon from the store. They can fill only foil balloons. They also sell balloons filled with helium.
Walmart: Walmart fills the helium balloons at a few stores. A person has to check online whether it is available in the store or not. The balloons should have to be purchased from their store only then they will buy them.
CVS: They will fill the balloons for free only if a person buys from them. They will not fill the balloons if a person buys them from another store. In case, they agree to fill the balloon purchased from another store, they will charge some money.
Target: Target does not fill the helium balloon, but they sell helium tanks.
What is pick up?
When a person buys an order online at Kroger, they will find a pickup option. A person can order their items online and go to the store to just pick up their order from the parking lot or at the desk of the counter.
Time to pick up the order
The window is open for only one hour to pick up the groceries from the store. If the person lives far away then the time can be extended. If a person does not come to pick up their order, it will be canceled and money will be refunded.
Cost of filling the balloon
The cost of filling the balloon depends on the size of the balloon. Oversized and Jumbo balloons cost is more than the smaller ones. The cost will be the same if a person buys the helium balloon from inside the store or outside. Kroger fills other types of balloons also such as foil balloons, birthday balloons, jumbo balloons, and more. Prices may also vary at different locations.
How long will the helium balloons last?
A latex helium balloon will stay afloat for around 12 hours but the normal helium balloon will float in the air for 2-5 days.
Does Kroger rent a helium tank?
Kroger does not rent the helium tank to anyone. However, it does provide the helium balloon to its customers, no matter the balloon is purchased from the store or not, they will fill it.
Covid-19 Impact on Kroger Store
Kroger has made a profit during the pandemic because people were purchasing the items online. They have also expanded the online option at this time for the safety of their employees and customers. They have decided to discard paid emergency leave for unvaccinated employees. They have also announced a contactless payment option.
Kroger is the largest retailer store in the USA and its chain has been available in all states of the USA. It is a store that sells many products such as frozen foods, groceries, medicines, and more. They fill the helium gas balloons but do not provide the helium tank on rent. The impact of Covid-19 on Kroger has benefited it as its sales rises during the pandemic because people were purchasing online products and opting for pickup options. Their 4Ps market strategy has given them huge profit. They sell all the branded companies’ products at lower prices.
