The official Knives Out Twitter account turns into a Chris Evans stan, tweeting more about the actor and his sweater than the Rian Johnson movie. Evans co-stars in Knives Out as Ransom Drysdale, the black sheep grandson of patriarch Harlan Thrombey (Christopher Plummer) who becomes one suspect among many in the mysterious death of the wealthy crime novelist. Knives Out reviews have praised Evans’ performance, along with other stars of the film. He’s joined by such actors as Ana de Armas, Jamie Lee Curtis, Michael Shannon, Don Johnson, Toni Collette, LaKeith Stanfield and Daniel Craig.
Knives Out serves as Evans’ first role after wrapping up his time as Steve Rogers aka Captain America in the Marvel Cinematic Universe, and Johnson uses this to great effect. In the murder-mystery, Evans plays against type as the spoiled, foul-mouthed Ransom, who insults “the help” at his father’s estate and tells members of his family to “eat sh-t.” (Originally, Evans’ character would’ve been even more profane, but Johnson censored that scene to avoid an R-rating.) Like many whodunnit movies, Knives Out has a twist ending, but what fans are talking about most since the film hit theaters is Evans and the sweaters he wears as Ransom Drysdale. Now, the movie’s official social media has tapped into this popular topic.
On Twitter, the official Knives Out account changed its name to “Chris Evans’ Sweater Stan Account” and has been tweeting about both the cream cable knit and blue sweater Evans wears in the movie. The tweets range from funny comments playing on the fact that other Twitter users have been captivated by Evans’ sweaters since Knives Out hit theaters, to photo posts and a poll about which sweater is better. There’s even a way to win a special-made Knives Out sweater. Check out some of the tweets below.
While it may seem odd for a film’s official Twitter account to take a day to focus on one specific aspect of the movie, it’s a smart strategy on the part of Knives Out’s social media manager. Evans’ sweater, especially the cable knit one, has easily become the social media phenomenon of Knives Out, akin to The Mandalorian’s Baby Yoda and the Philadelphia Flyers’ mascot Gritty. Tapping into the zeitgeist by becoming a “stan account” itself, Knives Out has found a clever way of marketing itself - especially since the way fans can win the special sweater is by changing their Twitter account’s name to “Knives Out,” which will provide even more promotion for the film.
It’s unclear whether this social media stunt will truly inspire more people to see the movie in theaters, but between overwhelmingly positive Knives Out reviews and word-of-mouth, the murder-mystery is already off to a good start. The Knives Out opening weekend box office take far surpassed projections, earning $40 million. That’s almost double the $22 million projections reported before the film’s release. It remains to be seen whether Johnson’s movie will maintain a steady box office run, especially as major competition is released in the coming weeks, but it’s looking likely Knives Out will be a veritable success. Plus, considering all the love for Evans’ sweater, Knives Out may also be able to claim responsibility for a spike in cable knit sweater sales.
Next: How Knives Out Responds To Star Wars: The Last Jedi’s Backlash
Source: Knives Out/Twitter
- Knives Out Release Date: 2019-11-27
